What is the Best SaaS CRM Software?
Many businesses are turning to SaaS to manage their sales process. We look at which SaaS CRM is the best option for your business needs.
Last update on April 25
SaaS (software as a service) has increased significantly in popularity over the years. Many businesses now use the cloud-based systems to manage their sales activities. Where in-house tech was once seen as the go-to method, the simplicity of SaaS has taken precedence.
While one may argue that in-house solutions provide a more tailored service in terms of bespoke features, they are also expensive. If anything goes wrong, extensive support or an on-site tech team is required to solve the problem.
There is also the caveat of having to pay everything up front, as opposed to SaaS, which is a monthly fee.
SaaS is a more straightforward alternative. The software features regular updates and is controlled via the cloud, meaning it's not fixed to one device. Users can start one task at their desk and finish it while in the field.
It’s also more transparent and can save you money, as you don’t need to pay for servers to run the software. Nor is there the need to worry about paying for a tech team to install and maintain the software.
At this point, you’re probably thinking, “this sounds all well and good, but which SaaS CRM software should I choose to manage my sales?”. There are many options on the market. Finding the best fit depends on the core needs of the business.
Best SaaS CRM Software for your Business
Before deciding on SaaS, you need to identify how it will integrate into your setup. If the primary focus is automation you, might choose Marketon. If it’s centered around customer retention, and you already have a large base of clients, you can choose solutions like Salesforce. Beware of the latter as it is a huge and complex solution, however.
Lead management software is an empowering solution
A system like Metilo will help if the business is centred around e-commerce, while customer support companies should look in the direction of Intercom, Groove HQ or Zendesk.
If, however, converting leads is your main focus—and you want to win more leads—the best SaaS CRM isn’t even CRM. Lead management software is an empowering solution for businesses that want to improve their sales process.
Lead Management Software as a SaaS CRM
CRM is layered with options, but it’s not centralized to one process. In today’s world of technology, people want specialized offerings designed with user pain points in mind. Lead management software strips away many of the nuts and bolts and focuses on core needs: leads.
Sales reps don’t like using CRM because they find them over-complicated and time-consuming. If you implement software that your staff members don’t like using, you’re already fighting an uphill battle to win them over.
The best SaaS lead management software focuses on a rep’s next actionable step. With a definite action, salespeople won’t lose focus, which can happen when they need to juggle so many variables. There is no data overload; the core feature enables smooth management of leads through the pipeline.
Me, You and Everyone Else too
Lead management software might hold back on over-complicated options that confuse users, but that doesn’t mean it won’t play well with others. The plug and play nature of the service makes it easy to integrate with different types of software.
The plug and play nature of the service makes it easy to integrate with different types of software
Such freedom affords business the ability to tailor their needs. A company might want to sync the latest accounting software or a cloud-based phone system. The important aspect is to have the options of integration.
The result sees customers only paying for what they need. Unlike bigger CRM systems, there is no need to shell out hundreds of dollars per month for a service they only use 25 percent of the time.
Software as a Service
SaaS is relatively inexpensive in comparison to bespoke software. Companies often pay around 20 dollars a month per sit, with a rolling contract—there is no long-term commitment. Applications on SaaS are hosted in the cloud, which means easy maintenance and no extra costs. A good SaaS company always provides in-depth support for potential issues.
Many salespeople are field based and, in today’s world, concluding deals isn’t set to 9-5 working hours. The majority of SaaS comes with a mobile app—something that is a rarity with premise-based software.
We live in a world where 24/7 access to is in our pocket. Reps that embrace this culture will gain an advantage over the competition. Lead management software with a mobile app makes sure you never miss a lead, whether at your desk or out in the field.
Simplicity is Key
To conclude, Salespeople need to focus on the core objective, which is converting deals. SaaS Sales CRM like no CRM.io can be tested with no risk—for free. So, before making big decisions regarding an on-premise classic CRM system, take some time to test which Software fits your needs best.SaaS CRM software SaaS CRM
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